Free templates

5-email lead follow-up sequence

The exact timing and wording to follow up with a lead without being pushy.

1Day 0 · Instant reply

Subject: Thanks for reaching out, {first_name}

Hi {first_name},

Thanks for getting in touch about {topic}. I’ve got your message and I’ll come back to you properly by {time}.

In the meantime, here’s something useful: {resource_link}

{your_name}

2Day 1 · Value

Subject: A quick idea for {company}

Hi {first_name},

I took a look at {company} and one quick win stood out: {specific_idea}.

If useful, I can walk you through how we’d do it in 15 minutes: {booking_link}

{your_name}

3Day 3 · Proof

Subject: How {similar_business} handled this

Hi {first_name},

{similar_business} had the same challenge with {problem}. After {solution}, they {result}.

Happy to share how that could look for you.

{your_name}

4Day 7 · Gentle nudge

Subject: Still on your list?

Hi {first_name},

Just checking in: is {topic} still something you’re looking at? If the timing isn’t right, no problem at all, just let me know and I’ll stop nudging.

{your_name}

5Day 14 · Break-up

Subject: Should I close your file?

Hi {first_name},

I haven’t heard back, so I’ll assume now isn’t the right time and close this off. If anything changes, just reply to this email and we’ll pick it straight back up.

All the best,
{your_name}

Why this sequence works

The first email is about speed: it lands within minutes and confirms you read their message. The next two add value and proof instead of asking "any update?". The last two give the lead an easy way to say "not now", which often brings a reply.

Stop the sequence as soon as the lead replies or books. Read more in speed to lead, or let the form to CRM automation send it for you.

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