Free templates

20 Instagram DM templates that convert

Copy-paste replies for price questions, qualifying, booking calls and follow-ups.

Price question
Hey {name}! Thanks for asking. Prices depend on what you need, so quick question: are you looking for {option A} or {option B}?
Price question
Hi {name}! Our {product} starts at {price}. Want me to send the full breakdown here?
Comment keyword reply
Hey {name}, here’s the {guide/link} you asked for: {link}. Shout if anything’s unclear!
Comment keyword reply
Sent! Check your DMs, {name}. And tell me: what are you hoping to use it for?
Qualifying
Quick one so I point you to the right thing: what’s your rough budget for this?
Qualifying
When would you ideally like to get started: this month, next month, or just exploring?
Qualifying
What’s the one thing that would make this a win for you?
Booking a call
Sounds like a great fit. Want to grab 15 minutes so I can show you how it would work? Here are some times: {link}
Booking a call
Easiest next step is a quick call. Pick any slot that suits you here: {link}
Follow-up (no reply)
Hey {name}, just bumping this in case it got buried. Still keen on {topic}?
Follow-up (no reply)
No pressure at all, {name}! I’ll leave this here: {link}. Happy to help whenever you’re ready.
Objection: too expensive
Totally fair. Most people find it pays for itself through {benefit}. Want me to show you the numbers?
Objection: not now
Makes sense. Want me to check back in {timeframe}? I’ll set a reminder.
New follower welcome
Hey {name}, thanks for the follow! What made you hit follow: {topic A} or {topic B}?
Story reply
Haha thanks {name}! Are you working on something similar right now?
Collaboration
Hi {name}! Love what you’re doing with {thing}. Open to a quick collab idea? I think our audiences would get a lot from it.
Review request
Hey {name}, so glad it worked out! Would you mind leaving a quick review? It really helps: {link}
Order status
Hi {name}, your order {number} is on its way. Tracking: {link}
Hand-off to human
Great question, I want to get this exactly right, so I’m passing it to {team member}. They’ll reply here shortly.
After a purchase
Welcome aboard, {name}! Here’s how to get started: {link}. Reply here any time if you get stuck.

Tips for using these templates

  • Replace everything in {curly brackets} with your own details.
  • Keep each message to one idea. Short messages get more replies.
  • Ask a maximum of two qualifying questions before offering a next step.
  • Always give people an easy way to talk to a real person.

Want these replies sent automatically? Read how to automate Instagram DMs the right way or try the DM qualifier live demo.

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